Brunswick Insight conducted an online survey of 42,956 adults across 26 markets in 25 languages.

As business and political leaders strive to get out of their echo chambers, we explored whether they are truly listening to a full spectrum of voices on financial, political, and social issues.

The Five G's

While it is convenient to generalize about "bubbles", Millennials and the like, these easy labels do not tell the full story.

When we interrogated our data, we discovered that the world is better defined by five dimensions which drive attitudes, perspectives, and actions.

  • Generations – Millennials, Gen X and Baby Boomers
  • Gender – Men and Women
  • Geography – Emerging vs Developed Markets
  • Global cities – City dwellers vs those living outside of cities
  • Graduation – People with degrees and without

Watch us tell the story

Brunswick Review: The Generations Issue